Welcome to Flour Powered! I’m Maddie, an ex-financial planner turned bakery owner. You’ll find me running Atomic Bakehouse in Santa Fe, and running trails in my spare time (which I write about too, since this newsletter exists at the intersection of pastries and personal growth).
Whether you’re passionate about eating carbs, chasing your own athletic or entrepreneurial goals, or simply in the middle of catapulting your own life in a 180-degree trajectory, hello! Also, same.
For almost a decade, I worked as a financial planner, consulting with clients on their stock options and company IPOs, 401(k)s and employee benefits.
After losing my mom and my financial planning job in quick succession, I decided to start over, professionally speaking. The ensuing period of soul-searching led me to baking school in Paris as part of Ferrandi’s Bread Baking & Viennoiseries program, and eventually to opening my own pop-up bakery back in the States.
My losses are what spurred me to start writing here. But over the years—and through multiple iterations of this space—this newsletter has also helped me to befriend life’s profound uncertainty, reshape my career, and begin to take the kinds of athletic and entrepreneurial risks that I’ve found are necessary to explore my true potential.
I’m still at the very beginning of that whole “discovering my true potential” thing, particularly on the running and small business ownership fronts, but you can be sure I’ll keep sharing my efforts along the way.
Welcome! I’m so glad you’re here.
